austin entrepreneur

Big Next Step: Mass Relevance

Posted in Uncategorized by efalcao on December 20, 2010

About two years ago I had a simple idea: that businesses want to leverage social media content that is relevant. 19 months ago, right after my twins were born, we were kicked into action by a tweet from Doug Williams at Twitter that said (paraphrasing): “Is anyone working on Twitter moderation, we have customers.” It was crude, but we had our first product written by the end of the weekend.

Over the next 19 months we worked on Tuesday nights and when we had time. We iterated, found customers and revenue. Fast forward to today and we now have a seasoned executive in Sam Decker to lead the company, a new name (Mass Relevance) and nearly $2 million in venture capital funding from FLOODGATE and Austin Ventures.

So after 19 months, I’m very happy to be saying that the adventure is just beginning.

Here are some articles about our funding: